Soft2Bet Honored for MEGA Innovation at SBC Awards 2025

Soft2Bet has been recognized as a leading force in reshaping digital gaming after winning the Innovation in Casino Entertainment award at the SBC Awards 2025. The company’s success is credited to its Motivational Engineering Gaming Application (MEGA), a gamification platform designed to transform player interaction and retention.

This marks another milestone in Soft2Bet’s ongoing efforts to redefine iGaming by blending compliance-driven practices with cutting-edge entertainment models. Rather than relying on traditional bonus-heavy acquisition strategies, the company emphasizes sustainable growth through regulatory alignment, technological development, and creative brand storytelling.

In 2024, Soft2Bet was acknowledged for its forward-thinking approach to both casino and sportsbook innovation. By 2025, the group pushed further, showing that gamification is not just an additional feature but a central form of entertainment. Its offerings provide players with real progression, personalized choices, and localized experiences—qualities that have proven essential in Europe’s competitive and heavily regulated markets.

The achievements of its brands demonstrate the effectiveness of this philosophy. Higher retention, stronger engagement, and long-term stability have been accomplished responsibly, all without leaning on excessive promotional incentives.

The MEGA platform represents gamification elevated to a structural level. Once seen as a marketing add-on, gamification is now recognized as a defining principle of the player journey. The SBC award highlights this sector-wide transformation while also underscoring MEGA’s role as a new benchmark.

Designed as an adaptable engagement engine, MEGA integrates with both casino and sportsbook platforms through a single API. It introduces missions, seasonal events, challenges, and transparent rewards—all configurable by market. This creates an entertainment framework that not only strengthens player loyalty but also complies with diverse licensing requirements worldwide.

SBC’s founder and CEO, Rasmus Sojmark, praised the company’s contribution: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”

Soft2Bet’s CCO, Oksana Tsyhankova, emphasized the company’s mission: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.

Beyond its product achievements, Soft2Bet has also played an active role in advancing the wider iGaming community. The company supported the Legends Charity Game, contributed to the Gamification Academy, and participated in judging the inaugural First Pitch competition, further promoting knowledge-sharing and innovation within the sector.

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The company’s success extends beyond awards. Soft2Bet continues to refine its portfolio for different markets, a strategy exemplified by the launch of ELA Bet in Greece. Licensed by the Hellenic Gaming Commission (HGC), the platform incorporates Greek-language live casino games and slots inspired by classical mythology, such as Medusa’s Madness and Gates of Hades. These culturally tailored experiences reinforce the brand’s local relevance.

Additionally, Soft2Bet has expanded its live casino offering by collaborating with major industry providers including Evolution, Livespins, CreedRoomz, BetGames, and Playtech. These partnerships ensure that players across multiple jurisdictions can access a diverse and immersive range of gaming options.

Source:

, soft2bet.com, September 24, 2025.