Yolo Group Unites Under Yolo.com as UAE Licensing Nears Completion

Yolo Group has revealed a sweeping transformation that will bring all of its operations under a single regulated identity: Yolo.com. The initiative represents a major shift for the company as it looks to streamline both its online platforms and land-based businesses while aligning more closely with evolving regulatory demands.

Founder Tim Heath emphasized that this move reflects a pivotal stage in the company’s journey, stating: “Our future strategy centres on a single, unified and Tier 1 licensed brand: Yolo.com.”

The rebrand will not only unify Yolo’s digital offerings but also integrate its land-based ventures. A notable example is Bombay Casino in Estonia, which will launch its online division under the Yolo.com umbrella. This merger is designed to provide seamless connections between physical and virtual gaming, including features such as shared wallets and cryptocurrency payment options that adhere to MiCA standards.

Heath underscored the company’s direction, saying: “The direction is clear: the regulated landscape is the future of gaming, and we’re ready to lead with the same fearless innovation that got us here.”

This consolidation comes after more than a decade of growth, during which Yolo Group established brands like Sportsbet.io and Bitcasino.io. While those ventures helped cement its standing in crypto gaming, the current restructuring underscores a shift toward regulated markets that prioritize compliance with licensing frameworks.

Part of this strategic overhaul involves strengthening Yolo’s presence in new markets. The company confirmed it is nearing completion of the licensing process with the General Commercial Gaming Regulatory Authority (GCGRA) in the United Arab Emirates. Yolo is in the final stages of acquiring two B2B vendor licenses there, which would open the door to new regional opportunities.

This development follows years of preparation, with Yolo tracking regulatory changes and laying the groundwork for expansion. The group has also highlighted future ambitions in Canada, Sweden, and Finland, signaling a long-term focus on regulated jurisdictions. Heath noted that the shift is not about abandoning Yolo’s early successes but about “taking everything we’ve learned and applying it in environments where operators, regulators and players can work together.”

In parallel with its rebranding efforts, Yolo Group is reinforcing its B2B ecosystem. Earlier this year, Lara Falzon was named CEO of Yolo’s B2B operations, overseeing divisions such as Hub88, Live88, Odds88, and OneTouch. This leadership reshuffle is aimed at boosting the group’s position in both innovation and regulatory compliance.

Among these units, Live88 stands out as a rapidly expanding live casino supplier. The brand operates with licenses from the Malta Gaming Authority and the Isle of Man Gambling Supervision Commission, which enables it to work with global operators under stringent regulatory oversight.

Live88’s technology emphasizes flexibility and immersion. Its Green Screen innovation allows operators to build custom-branded gaming environments, while its support for diverse bet sizes caters to both casual and high-stakes players. To further globalize the experience, the company employs multilingual dealers, making its games accessible across different markets.

Integration is another pillar of Live88’s offering. Its API-based framework makes it easy for operators to tailor the platform to their own branding and scale as needed. This adaptability has helped Live88 emerge as an attractive option for international partners seeking to enhance their live casino portfolios.

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As part of Live88’s continued growth, the company recently appointed Simon Field as managing director. Simon Field, who previously served as director of live casino strategy and development at Bally’s Interactive, brings extensive experience from senior roles at OnAir Entertainment, NetEnt, and Evolution Gaming. His addition signals Live88’s ambition to solidify itself as a leader in reshaping live dealer entertainment.

Yolo has also expanded leadership across its entertainment and sports divisions. Alongside Falzon’s appointment, Stephanie Eddy became Chief Revenue Officer of Yolo Entertainment, while Will Fyler took on the role of managing director at Odds88. Collectively, these appointments demonstrate a calculated effort to strengthen Yolo’s position in both B2B services and consumer-facing platforms.

Source:

, gamblinginsider.com. September 23, 2025.