WinSpirit Expands Live Casino Lineup with LuckyStreak’s Branded Baccarat

Online casino operator WinSpirit has taken another step in its collaboration with Riga-based live gaming provider LuckyStreak, unveiling a bespoke branded version of Live Baccarat. This latest launch follows the operator’s earlier rollout of a branded Live Blackjack experience in April 2025, which significantly boosted engagement levels and session activity.

With the help of LuckyStreak’s SmartStudio greenscreen technology, WinSpirit is now able to offer players a baccarat experience that seamlessly reflects its brand identity. The system allows for customization across every detail, including background visuals, table designs, color schemes, and real-time branding elements, creating a highly immersive environment for players.

SmartStudio is designed to give operators a cutting-edge production framework that avoids the constraints of physical studio builds. The platform provides full HD low-latency streams, professional-grade multi-camera switching, chroma keying, dynamic overlays of video and images, and top-tier visual quality. This technology ensures that each gaming session is both smooth and visually engaging.

One of SmartStudio’s key strengths is its adaptability. Casinos like WinSpirit can introduce seasonal themes, promotional designs, or topical branding with minimal turnaround time. Operators also have the freedom to adjust environments dynamically, switching between styles and setups to keep experiences fresh and aligned with marketing goals.

This adaptability not only delivers a polished gaming environment but also offers operators a cost-effective and efficient way to strengthen their brand presence. For WinSpirit, the new baccarat title complements its existing live blackjack offering, adding depth to its live casino portfolio and enhancing its reputation for delivering personalized entertainment.

LuckyStreak emphasized that this launch underscores its dedication to helping operators deliver tailor-made solutions that meet both branding objectives and player expectations.

Ido Kamiel, COO at LuckyStreak, stated: “Extending our partnership with WinSpirit to include a fully branded version of our leading live Baccarat game demonstrates the power of our SmartStudio customisation to engage players and deliver a world-class experience.

“It is also testament to the flexibility and ease with which we can transform our partners’ game settings, enabling them to offer a truly tailored and enjoyable playing environment. We truly appreciate WinSpirit’s trust in LuckyStreak and SmartStudio’s full capabilities and we’re delighted with the execution.”

From the operator’s side, WinSpirit views this expansion as a key move in strengthening customer loyalty and advancing its brand.

Oleksandr Kotsenko, business development lead at WinSpirit, commented: “We’re very impressed by LuckyStreak’s SmartStudio and how it puts the power to build unique, stimulating gaming experiences for our players into our hands. Loyalty is king and their enjoyment and satisfaction is at the heart of our strategy to build long-lasting relationships with customers by thrilling and satisfying them at these key moments of truth.

“At WinSpirit, we strive to get better every day and partnerships like this play a key role in elevating the player experience and strengthening our position as a progressive, customer-focused brand. Speaking as an operator, this solution’s flexibility and quick turnaround opens up a world of opportunity for us, as well as a new dimension in marketing.”

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By extending its collaboration with LuckyStreak, WinSpirit is continuing to push for more innovation in the live casino space. The addition of branded baccarat not only broadens its entertainment lineup but also reinforces its focus on delivering bespoke, high-quality gaming that deepens player engagement.

With SmartStudio providing the tools to rapidly adapt and customize gaming environments, this partnership positions WinSpirit to respond quickly to new opportunities and player trends. The move highlights a growing industry shift toward personalized live casino content, where operators can merge cutting-edge technology with strong brand identities to stand out in a competitive market.

Source:

““, igamingbusiness.com, September 11, 2025.