SA Gaming Reveals New Logo and User Interface Amid Brand Revamp

SA Gaming, a prominent name in the live casino gaming sector, has taken significant strides toward modernization with the unveiling of a new corporate logo and a completely redesigned user interface. The dual update marks a pivotal phase in the company’s push for global growth and brand refinement while reinforcing its commitment to providing user-focused gaming experiences.

As part of its rebranding initiative, SA Gaming has introduced a streamlined logo crafted from bold, easily recognizable block letters. According to the company, this change was inspired by a desire to enhance clarity and foster a more emotional connection with players around the globe.

In a public announcement, SA Gaming stated, “Our new logo features straightforward, recognizable block letters, symbolizing clarity and simplicity. This change reflects our strong focus on customer-centricity and our dedication to connecting players’ hearts through simple and universally understood letters.”

The logo’s redesign is intended not only to project a modern image but also to align visually with the platform’s updated look and feel. SA Gaming has emphasized that this transformation is just one aspect of a broader mission to strengthen its brand identity while continuing to deliver outstanding content and service.

Earlier this month, the company also rolled out a fully revamped user interface, promising a more fluid, customizable, and responsive experience for users on all devices. The redesign aligns with SA Gaming’s ongoing vision to offer adaptable tools for operator partners and to reach a wider and more diverse player demographic.

“We are thrilled to launch our newly revamped user interface, specially engineered to elevate the gaming experience for your players,” the company said, underscoring the update’s role in enhancing accessibility and user satisfaction.

The new UI offers several player-centric upgrades, including a Featured Section that highlights top games based on regional popularity and recent activity. This section helps streamline access to frequently played titles, enhancing convenience for regular users.

Players now also have the option to save preferred titles in the new Favorite Section, enabling quicker access and fostering a deeper sense of personalization and loyalty.

One of the most innovative tools introduced is the Bet Area Position Switch, allowing users to rearrange components of the betting interface to better suit individual playing styles. This enhanced level of control contributes to a smoother, more immersive gaming experience.

Other notable additions include dynamic Dealer Profile Pictures, which now update at the start of each shift to increase engagement and authenticity across live tables.

In tandem with these system upgrades, SA Gaming has added new titles to its growing collection of live games. Among the highlights are culturally rooted offerings like Thai HiLo and Fish Prawn Crab—both of which seamlessly integrate with the updated platform.

Fish Prawn Crab, in particular, stands out for its strong cultural resonance. Played with three dice featuring six iconic symbols—Fish, Calabash, Tiger, Crab, Prawn, and Rooster—the game invites users to place bets on combinations of these visuals rather than traditional numbers. The simple gameplay and traditional appeal offer players a refreshing twist on classic betting games.

Additionally, the company has introduced exclusive Baccarat side bets, only accessible through the redesigned UI, further enriching the live casino experience for seasoned and new players alike.

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With over 15 years of experience and a reputation for delivering high-quality live gaming products such as Baccarat, Roulette, and Blackjack, SA Gaming continues to evolve while remaining true to its roots. Licensed by the Curacao Gaming Control Board, the company has built a global fanbase, thanks in part to its award-winning offerings, including honors like “Best Live Casino Provider” at the SiGMA Asia Awards and “Developer of the Year” at the SPiCE Awards.

Through its latest updates—both aesthetic and functional—SA Gaming reaffirms its position as a leader in the live casino sector, seamlessly blending cultural authenticity with cutting-edge digital advancements. As it continues to innovate, the company remains focused on delivering exceptional entertainment while building deeper, more personalized relationships with players worldwide.

Source:

, sagaming.com, May 27, 2025.