Playtech Secures Top Live Casino Supplier Award at SBC 2025

Playtech has added another major accolade to its record, clinching the Live Casino Supplier trophy at the SBC Awards 2025. The recognition highlights Playtech’s leadership in the live casino sector, where it continues to innovate and expand its influence. Pragmatic Play, another prominent figure in the space, finished as runner-up, while the shortlist also included well-known names such as BETCORE, ICONIC21, Ezugi, SA Gaming, Winfinity Limited, Amber Studios, Vivo Gaming, and CreedRoomz.

The company’s triumph comes during a year where it received several nominations across multiple categories, including Casino/Slot Developer of the Year, Sportsbook Supplier of the Year, Platform Provider of the Year, Live Casino Supplier, and Land-Based Betting & Gaming Product of the Year.

The 2025 awards ceremony, now in its 12th edition, unfolded on Thursday, 18 September, at Lisbon’s MEO Arena, coinciding with the closing day of the SBC Summit 2025. The event has grown into a centerpiece on the gaming and betting industry’s annual calendar, drawing key stakeholders, suppliers, and operators from around the world.

This year’s edition broke records for participation, with more entries submitted than ever before across 37 categories. These ranged from payment solutions and compliance to marketing strategies, operational innovation, and technological advancement.

The evening proved memorable not only for Playtech but also for several other high-profile winners. EveryMatrix, Kaizen Gaming, Optimove, and Sportradar were among those honored during the ceremony, which gathered around 1,200 industry leaders. The awards were presented by Edwin Van Der Sar, the legendary former Dutch goalkeeper, who hosted the night’s festivities.

Kaizen Gaming continued its strong momentum, repeating last year’s success by retaining the title of Operator of the Year – Large while also being crowned Sportsbook Operator of the Year. In other operator-focused categories, 8888.bg won Operator of the Year – Small, while Vegas Legends was recognized in the Medium category. The Casino Operator of the Year title went to Betsson Group, and 1xBet captured Marketing Campaign of the Year. Novibet impressed judges with its forward-looking projects, winning the Innovation in Casino & Gaming Entertainment award.

In the Rising Star division, BetMGM Europe was awarded Rising Star in Casino, with Boomerang taking Rising Star in Sports Betting. On the payments side, Nuvei replaced last year’s victor Pay4Fun as Payment Solution of the Year. GeoComply achieved recognition with Fraud & Compliance Solution of the Year, and Payhound collected Payment Innovation of the Year.

Employer culture and leadership were also celebrated. SOFTSWISS repeated as Employer of the Year, while the coveted Leader of the Year award was jointly presented to Natalia Nogues (Control F5) and Vigen Badalyan (BetConstruct).

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Suppliers featured prominently in the spotlight as well. BetConstruct secured White Label Supplier of the Year, while EveryMatrix held onto its title as Multi-Channel Supplier of the Year, adding another win for Socially Responsible Initiative of the Year.

Sportradar underscored its strength with two major wins, taking home prizes for both Sports Data Product and Land-Based Betting & Gaming Product. Optimove also emerged as a double winner, claiming Marketing & Services Provider of the Year along with Acquisition & Retention Partner of the Year.

On the slots side, recognition was spread across company sizes. Pragmatic Play was named Slots Developer of the Year – Large, while BGaming earned the award for Medium, and Kendoo triumphed in the Small category.

Source:

, gamblingtalk.net, September 20, 2025.