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ICONIC21 Launches Gravity Plinko Amidst Awards Season Momentum

Posted on June 12, 2025 | 8:26 am
Let-physics-work-for-you-in-Gravity-Plinko-from-ICONIC21

Riding the wave of growing popularity in its “Gravity” series, leading iGaming content provider ICONIC21 has introduced Gravity Plinko, an inventive twist on the classic ball-drop format. The new release elevates a seemingly simple game with strategic layers and bonus-driven excitement, making it the latest standout in the company’s diverse portfolio.

In Gravity Plinko, each ball dropped offers more than just a random outcome. Central to the gameplay is the “Gravity Ball” mechanic, a standout feature designed to intensify the action. When players manage to land a ball in one of the special Bonus Pockets near the board’s edge, the Gravity Ball is triggered—releasing a surge of bonus balls infused with Enhanced Multipliers, creating the potential for significantly larger wins.

The level of challenge—and reward—is also customizable. Players can pick from three difficulty tiers, allowing them to adjust the game’s volatility to match their preferred risk level. The higher the risk, the greater the possible return, making each session a blend of chance and player-driven decision-making.

Despite its minimalist design, Gravity Plinko’s true depth reveals itself through strategic gameplay. According to Edvardas Sadovskis, Chief Product Officer at ICONIC21, “We’re really happy to add Gravity Plinko to the ‘Gravity’ series. The game’s setup works perfectly for adding exciting bonus features that keep things interesting. One of the highlights is the Gravity Ball feature, that when triggered, it releases a wave of extra balls with big Multipliers. It’s activated by landing in one of the Bonus Pockets, which build suspense and give players a thrilling shot at bigger wins.”

Sadovskis also praised the game’s customizable challenge levels: “What I like most is that players get to choose how tough they want the game to be. They can decide the level of risk and reward they’re aiming for. It’s a fun, hands-on game that keeps players engaged from start to finish.”

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ICONIC21’s Expanding “Gravity” Portfolio and Market Reach

Gravity Plinko is the newest entry in ICONIC21’s growing line of Gravity-branded games, joining popular titles such as Gravity Blackjack, Gravity Roulette, and Gravity Auto Roulette. Each game in the series combines traditional casino mechanics with innovative bonus systems that enhance user engagement without altering core rules.

The release comes at a time when ICONIC21 is broadening its content strategy beyond live casino. While the company initially gained traction in the industry through its live dealer offerings, its roadmap now includes slots, virtual content, crash games, and in-depth promotional tools.

 

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This push into new content types is part of a broader evolution for the brand, which continues to build on its original strengths while tapping into emerging iGaming trends.

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Industry Recognition Caps Off a Year of Innovation

ICONIC21’s product innovation and rapid expansion have not gone unnoticed. The company recently secured five nominations at the highly regarded EGR B2B Awards, which will take place this July in London. These nominations highlight the provider’s growing influence across multiple facets of the online gaming industry.

The categories in which ICONIC21 is shortlisted include:

  • Best Customer Service – Software and Network Businesses
  • Social Casino Supplier
  • Live Casino Supplier
  • Innovation in RNG Casino Software
  • Casino Software Supplier (Under Five Years)

Among these, the nomination for Live Casino Supplier reaffirms the company’s dominance in its core segment. Gravity Blackjack alone has seen impressive user engagement, with over 34 million rounds played and a user base surpassing 500,000 unique players. The game’s non-intrusive multiplier mechanics have proven popular, adding excitement without disrupting familiar gameplay.

ICONIC21’s nod in the Casino Software Supplier (Under Five Years) category serves as a milestone, marking its journey from a live-only focus to a multi-vertical provider with scalable, tech-forward products. Formerly operating as BETER Live, the company has rebranded and repositioned itself as a complete iGaming solution provider.

Source:

ICONIC21. June 10, 2025.

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