GR8 Tech Unveils CRM Bonus Shop to Elevate Player Engagement

GR8 Tech has unveiled its newest innovation, the CRM Bonus Shop, a built-in feature within its customer relationship management system. The solution is designed to boost player loyalty, increase engagement, and help operators optimise their bonus strategies through a fully gamified rewards system.

The Bonus Shop allows operators to deliver a diverse selection of prizes—both digital and physical. These include free spins, free bets, gamification perks, and even items like spins on a Wheel of Fortune. Rewards are purchased with custom-branded artificial currency, which players accumulate through specific actions such as making deposits or completing tasks like email verification.

The launch provides operators with significant advantages:

• Expanded player choice: Instead of receiving predefined bonuses, users select the rewards most appealing to them, increasing satisfaction and engagement.
• Efficient budget management: Virtual currency gives greater value to players while lowering the cost for operators compared to conventional bonus structures.
• Motivation-driven behavior: Automated reward distribution encourages targeted actions, improving performance metrics.
• Testing and adaptability: A/B testing functionality allows operators to directly measure the effectiveness of gamified rewards against traditional offers in different markets.

“Personalisation is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,” said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimise retention costs, manage bonus budgets effectively, and maximise ROI.”

GR8 Tech reports that its CRM tools have already demonstrated strong results: a 25% rise in first-time deposits, an 80% average retention rate, and 75% of monthly active players engaging with its gamification features. These outcomes highlight the company’s ability to convert traditional CRM systems into performance-driven platforms that directly enhance user experience.

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Beyond the launch of the Bonus Shop, GR8 Tech is reinforcing its ecosystem through new collaborations. The company recently partnered with CreedRoomz, a recognised provider in the live casino sector, to strengthen its entertainment offering and global footprint.

CreedRoomz brings a portfolio of immersive table games—such as roulette, blackjack, and baccarat—alongside interactive game show-style titles like Richie Wheel and Richie Fruits Roulette. Known for high production standards and engaging gameplay, CreedRoomz’s content is now seamlessly integrated into GR8 Tech’s platform, giving operators quick access to a wider range of live gaming options.

For operators, this partnership expands the available live casino portfolio while providing a turnkey solution for enhancing player engagement in competitive markets. By combining CreedRoomz’s premium content with GR8 Tech’s advanced CRM and gamification capabilities, the collaboration aims to deliver more personalised and immersive experiences for players worldwide.

Source:

, igamingbusiness.com, August 14, 2025.