BetGames Eyes Brazil Expansion with Certified Games at SiGMA South Americas

Vilnius-based gaming innovator BetGames is making waves in Latin America’s largest market, unveiling its certified content at SiGMA South Americas while laying out a growth-focused strategy for Brazil. The company’s appearance at the São Paulo-based event marks a significant milestone, as it brings its Live Dealer titles and expanding RNG (Random Number Generator) portfolio to a newly regulated and highly promising region.

For BetGames, venturing into the RNG arena isn’t a departure but a progression built on years of delivering engaging live content. The company’s lineup now includes crash games, inventive tap mechanics, and slots—part of an intentional evolution designed to enhance its reach and relevance.

This strategic shift reflects a broader demand among operators for varied, versatile content. By offering both its established live casino products and a fresh suite of RNG titles, BetGames strengthens its appeal across player segments. These RNG products are not only quicker to develop but also allow for fast-paced iteration—keeping the content aligned with evolving trends and offering a seamless bridge from sports betting into casino-style entertainment.

With Brazil’s gaming market undergoing regulatory changes, BetGames has identified the country as a core focus for expansion. The official certification of its content in the region opens the door to a vast, sports-oriented audience with distinctive gaming habits.

BetGames’ mission includes helping operators transform casual sports bettors into casino players. This goal hinges on creating intuitive, engaging experiences—principles that have fueled its Live Dealer success and now inform its RNG approach. The company’s understanding of regional preferences drives its commitment to localisation: themes, volatility, and mechanics will be tailored specifically to Brazilian tastes to ensure maximum engagement.

“Brazil is a sports-savvy market, and our aim is to convert casual punters into players by offering intuitive and accessible content,” BetGames has emphasized in its messaging around the event.

SiGMA South Americas provided the perfect platform for BetGames to highlight its expanding portfolio, now fully certified for Brazil. The company aims to fill a gap in the market with simple yet rewarding gameplay, reflecting the success of its live casino titles and extending those principles to its RNG offerings.

Among its standout recent launches is the crash-style game Skyward, which has resonated strongly with users. The company has also rolled out tap games such as Penguin Rush and continues to explore new slot experiences—recently unveiling Bad Baboons Deluxe and Gold Adventure, along with Instant Roulette, which reinvents a casino classic for modern audiences.

These additions significantly strengthen BetGames’ digital offering and broaden its international appeal, positioning the company to meet the demands of a growing and diversifying player base.

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To further embed its content within operator platforms, BetGames offers branded game skins—allowing partners to seamlessly integrate and customize games to align with their own identities. This added layer of personalisation enhances both player experience and brand recognition in competitive markets.

The company’s consistent innovation stems from its roots in Vilnius and Malta, where its teams have developed standout titles like Lucky 7, Wheel of Fortune, and Dice Duel. With its rebrand in 2022 and a decade of momentum behind it, BetGames has been on a clear path of scaling up—now working with over 200 operators and hosting content on more than 1,500 platforms.

As the company continues to invest in its ShowGames collection—an interactive suite aimed at adapting to varied regional tastes—it signals an ongoing commitment to innovation tailored to local market demands.

Source:

, sigma.world, June 25, 2025.