BetGames Expands in Brazil Through Betsul Partnership

BetGames, a global supplier of live dealer and interactive betting games, is moving to strengthen its presence in Brazil after sealing a new partnership with Betsul, one of the nation’s most prominent operators.

The deal comes shortly after BetGames secured full certification earlier this year to provide its titles in Brazil, a country whose newly regulated market has become one of the most closely watched opportunities in the iGaming industry.

Betsul, which obtained a permanent license to operate in Brazil in the first quarter of 2025, now has guaranteed access to the market until 2029. This long-term approval provides fertile ground for its collaboration with BetGames, which will see the operator integrate the supplier’s full library of live and interactive titles in the coming months.

Gary Francis, head of account management at BetGames, emphasized the significance of the partnership, stating: “This deal marks a key milestone for BetGames as we continue to amplify our brand in Latin America. The spotlight has been on Brazil since the announcement of its new online betting framework, and ever since, we have emphasised partnering with those operators fuelling the market’s growth.

“Betsul is a nationwide leader, and we trust the integration of BetGames’ products will diversify its portfolio, giving more Brazilian players access to our innovative content.”

Betsul’s reputation for strong localization and a comprehensive product suite has already established it as a leading name in Brazil. With BetGames’ offering added to its platform, the operator will broaden its entertainment mix while providing players with a richer, more varied experience.

The agreement arrives during a period of heightened visibility for BetGames on the global stage. The Lithuania-based company has been shortlisted for Best Live Dealer Provider at the European iGaming Excellence Awards 2025 (EiGE Awards). The nomination places BetGames alongside industry heavyweights as voting proceeds ahead of the October ceremony in Warsaw, organized by HIPTHER.

This recognition builds on a series of accolades for the provider. BetGames was also recently named one of the Top 12 Live Casino Software Providers of 2025, joining the ranks of established leaders such as Evolution, Pragmatic Play, and Authentic Gaming.

Industry analysts have highlighted the company’s ability to balance creativity with operational efficiency. Its reputation has been shaped by delivering engaging live casino experiences while offering flexible solutions that are easily integrated by operators across varied markets.

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Founded in 2012 and headquartered in Vilnius, Lithuania, BetGames has carved out a distinctive position in the sector by merging classic live casino formats with interactive game-show concepts. Its catalog features popular titles like Wheel of Fortune, Lucky 7, and Dice Duel, which are now accessible through more than 1,300 platforms worldwide.

The company’s technology-first approach and streamlined integration tools have helped it become a favored partner for operators seeking to diversify their offerings. As the Brazilian market continues to expand under its new regulatory structure, BetGames’ deal with Betsul positions the company to capture a share of this fast-growing opportunity while reinforcing its broader ambitions in Latin America.

Source:

, linkedin.com, August 30, 2025.