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Pragmatic Play to Unveil Mythology-Themed Showcase at SBC Summit Americas

Posted on April 30, 2025 | 6:13 am
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Pragmatic Play is preparing to make a splash at the upcoming SBC Summit Americas, scheduled to take place from May 13 to 15 in Fort Lauderdale, Florida. With North and Latin America emerging as significant players in the global iGaming arena, the company is reinforcing its commitment to these regions by taking center stage at stand C710 during the three-day conference.

As part of its exhibit, Pragmatic Play will present its complete portfolio of gaming products. The highlight, however, will be the launch of an experiential new concept titled Experiences Beyond Olympus. Inspired by the mythology woven into its celebrated games, this presentation promises to immerse visitors in the narratives, characters, and advanced mechanics that define Pragmatic Play’s most iconic titles.

Victor Arias, Vice President of LATAM at ARRISE powering Pragmatic Play, emphasized the significance of the upcoming event: “SBC Summit Americas marks an exciting new chapter in Pragmatic Play’s engagement with the Latin and North American audience. With its refreshed identity and ambitious scope, it’s the perfect stage for the provider to continue demonstrating its leadership and creativity.” He added that the Experiences Beyond Olympus presentation is poised to “blend entertainment, narrative, and technology into something truly memorable.”

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Strengthening Ties Across Regulated Markets

Pragmatic Play has been actively expanding its presence in key regulated markets in Europe, including Belgium and the Netherlands. A recent agreement with Bingoal, a well-established operator in the region, has enabled Pragmatic Play to distribute its portfolio of popular slot and dice games to a wider audience.

This strategic collaboration brings some of the provider’s most well-known titles to Bingoal players, such as Gates of Olympus 1000, Sugar Rush 1000, and entries from the fan-favorite Big Bass series. These games have been tailored to meet local regulatory standards while still delivering the dynamic gameplay and engaging visuals that Pragmatic Play is known for. Additionally, the inclusion of dice games—especially favored in the Belgian market—further broadens Bingoal’s content offering and strengthens Pragmatic Play’s foothold in the region.

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Expanding Reach with Key Partnerships and Product Innovation

Beyond its efforts in regulated European markets, Pragmatic Play has made significant moves to solidify its position in the sports betting and live casino sectors. Earlier this year, the company partnered with Sporting Risk, a data-driven sports betting platform, expanding its visibility in the sports gaming vertical.

Simultaneously, a notable agreement with Flutter Entertainment has made Pragmatic Play the exclusive provider of live casino tables for prominent brands across the UK and Ireland. This partnership underscores the provider’s increasing prominence in high-stakes, high-visibility gaming environments.

In terms of product development, Pragmatic Play continues to evolve its offerings. A standout among its latest releases is Immersive Roulette Deluxe, a reimagined version of traditional roulette. This title integrates multiple camera perspectives, slow-motion action replays, and cinematic effects. It supports high-definition 4K streaming and includes analytical tools that track the past 500 spins—offering players comprehensive data to support strategic gameplay.

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Looking Ahead: Continued Growth and Innovation

With a production rate of up to eight new online slot titles each month, Pragmatic Play maintains a strong pipeline of content. Its catalog spans not just slots, but also Live Casino and Bingo products, all accessible through a unified API that simplifies integration for partners.

As the SBC Summit Americas approaches, all eyes are on Pragmatic Play’s next move. The company’s blend of narrative-driven experiences, market expansion, and technical sophistication continues to elevate its profile in a competitive industry. This latest showcase in Florida is yet another step in reinforcing its leadership in the global iGaming space.

Source:

, pragmaticplay.com, April 22, 2025.

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