Imagine Live Reviews Land of Ra Debut Following ICE 2026

Imagine Live has discussed the public introduction of its Land of Ra live game show following its presentation at ICE 2026, where the company showcased the title to industry professionals and partners. Company representatives used the event to observe feedback from operators and players while outlining broader development work completed during the previous year.

The game appeared shortly before the exhibition opened, which allowed the team to present it during the event. According to CEO Martin Martirosyan, the company attended ICE with the intention of assessing market response firsthand. After three days of meetings and demonstrations, management concluded that the reception aligned strongly with internal expectations and viewed the launch as a positive milestone for the business. The company indicated that the feedback reinforced confidence in the title’s place within its expanding live entertainment portfolio.

Management presented Land of Ra as one of its more technically ambitious productions in the live game show segment. The format was described as a hybrid structure combining advanced studio production with three distinct bonus rounds, including a slot-style bonus feature integrated into the live casino environment. Such integration remains relatively uncommon within traditional live casino formats.

The title merges a broadcast-style studio presentation with mechanics more typically associated with slot gameplay. This blended approach was central to the game’s development strategy and shaped how it was positioned during ICE 2026. Company representatives emphasized that the hybrid structure reflects a broader creative direction aimed at differentiating its live portfolio from standard table-based offerings.

Imagine Live linked the Land of Ra showcase to a wider period of operational expansion throughout 2025. Founded in 2022, the company still considers itself a relatively new entrant in the live casino segment. However, management characterized 2025 as a significant growth year, particularly in relation to new game show releases.

During that period, the company introduced six new game shows to the market, expanding its catalogue of live entertainment formats. This production output formed part of a strategy to strengthen its position within the competitive live casino space.

Infrastructure development also advanced during the year. The company invested in technology upgrades and expanded its studio network, opening facilities in Romania and, more recently, in Spain. With these additions, Imagine Live now operates across three geographic locations, increasing both production capacity and regional reach.

Artificial intelligence continued to play a growing role in operations. Following the earlier introduction of AI tools for dealer performance tracking, the company subsequently integrated AI into its risk management framework. Management described this risk-focused AI system as a core component of its operational structure, indicating a shift toward deeper technological integration.

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Looking ahead, the company expressed confidence regarding 2026, citing a structured product roadmap and continued investment in technological innovation. Future priorities include new content development alongside further enhancements in studio production capabilities.

Artificial intelligence remains central to these plans. While specific implementation details were not disclosed, management confirmed that AI will continue to feature prominently across operational and product functions. The company signalled that further AI integration into live casino processes is expected as development progresses.

The presentation of Land of Ra at ICE 2026 therefore marked both a product debut and a review point for the company’s broader expansion strategy. Alongside new content launches, Imagine Live used the event to highlight progress in studio growth, catalogue development, and the integration of technology into its live casino operations.

Source:

, igamingbusiness.com, February 5, 2026