Live88 Pushes Innovation with Roulette, Marble Racing, and Gen Z Focus

Nearly a year after its launch under aggregator Hub88, Live88 continues to carve a distinct identity in the live casino sector. Introduced in May 2024, the brand promised to reinvent live gaming with community-focused features and dynamic customisation. Now, heading into the second half of 2025, it is making good on that vision with bold product releases and a sharper focus on younger, mobile-first players.

Live88’s early roadmap for 2025 includes two standout roulette titles that reinterpret the classic game, a slate of new offerings including RNG multiplayer blackjack and Asian Baccarat, and the highly anticipated rollout of live marble racing, secured through a landmark partnership with Marbles.io.

One of Live88’s flagship launches this year is Motion Roulette, designed to bring players closer to the action through 4K video and a slow-motion reveal called the “slo-mo-ment.” As the ball lands, a real-time result transitions into a subtle slow-motion replay, heightening anticipation between spins. The aim is to enrich the user experience without overcomplicating the game.

The second release, Triton Multiplier Roulette, layers multipliers of up to 1,000x onto traditional straight-up bets in an underwater-themed environment. With at least two multipliers appearing each round, the game offers added volatility while keeping the structure familiar. According to Live88 head of commercial Andreea Matei, the goal is to “preserve the essence of roulette while introducing thrilling enhancements” to appeal to both classic players and those seeking bigger wins.

Live88 is not limiting itself to roulette. A new Asian Baccarat variant will soon debut, including a side bet called Mystic5, where multipliers reach up to 888x. This version also features an updated user interface designed specifically for the Asian market.

Later in the year, the company will introduce an RNG multiplayer blackjack title, further diversifying its portfolio. Simultaneously, a new tournaments feature will launch across several live games, such as baccarat, blackjack, and Dragon Tiger. These operator-controlled events will include custom leaderboards, mystery bounties, and gameplay-based reward triggers, offering both regular and VIP players tailored incentives.

In what Matei described as a “huge coup,” Hub88 secured exclusive aggregation rights for Marbles.io, allowing Live88 to integrate real-time marble racing into its offering. With over 20 themed tracks expected throughout 2025, players will watch eight evenly matched marbles race live, selecting their pick and watching multiple camera angles triggered by track sensors.

These races typically last under a minute and are aimed at mobile users seeking fast, visually appealing entertainment. Matei notes that this addition targets “a market of mobile-first players that seek fast and fun experiences,” underscoring the company’s aim to blend casino gaming with light, interactive social content.

Live88 has been intentional in courting younger players by building games that reflect their preferences: instant playability, shared experiences, and vibrant visuals. Matei emphasizes that games like marble racing and Plinko attract Gen Z due to their simplicity and low barriers to entry. Unlike traditional card games that require deeper strategy, these games allow for instant participation with little learning curve.

“New live casino games, such as marble racing and Plinko, effectively capture Gen Z’s attention by combining easy-to-understand mechanics with high-energy, visually appealing formats,” Matei explains. She adds that influencer-style hosts, in-game chat, and multiplayer elements bring the energy of Twitch, TikTok, and Instagram Reels into the live casino world.

This shift toward social interaction is core to Live88’s model. Hosts aren’t just dealers—they interact in real time, respond to players, and set the tone for an entertaining, communal experience.

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Live88 continues to refine its product direction by leveraging player feedback, usage data, and trend analysis. Surveys, focus groups, and in-game forms inform product tweaks, while competitor monitoring and AR/gamification research shape future ideas. Behind the scenes, metrics like bet sizes and session lengths guide design choices to improve retention and engagement.

“We’re focused on building loyalty through variety and choice,” says Matei, highlighting the need to continually evolve while staying true to the brand’s mission. Personalised game settings, flexible limits, and bespoke bonuses allow Live88 to maintain relevance in a crowded market.

By uniting live entertainment, tech-led design, and community-driven features, Live88 is not just adapting to the next generation of casino players—it’s helping define what the future of live gaming looks like.

Source:

, igamingbusiness.com, April 28, 2025.