BetGames has introduced its innovative gamification tool, Hero, designed to elevate player engagement and retention by offering a highly personalized, reward-driven experience. The new tool is tailored for operators, providing full customization options to enhance user interactions with both RNG and live casino products. ...

The size of Britain’s illegal gambling sector has escalated sharply, with Yield Sec data showing it captured 9% of the market in the first half of 2025, equivalent to £379 million in revenue. Yield Sec chief executive Ismail Vali shared the findings at a Peers for Gambling Reform event, noting that the market share has multiplied since 2020, when it was just 0.43%. According to the report, the black market now consists of hundreds of unlicensed o ...

The UK’s Advertising Standards Authority (ASA) has introduced a major change to its regulatory framework, bringing offshore gambling operators into the same scope of advertising rules as UK-based companies. From 1 September 2025, the Committee of Advertising Practice (CAP) Code now applies to non-paid-for online marketing communications targeted at UK consumers by any licensed gambling operator, even if that operator does not hold a UK-registered ...

Imagine Live’s newest release, Lucky Wheelionaire, breathes fresh life into the traditional money wheel format by blending familiar mechanics with high-octane, game show energy. Released earlier this month, this live-streamed title is engineered for excitement—featuring nonstop multipliers, fast-paced rounds, and charismatic hosts that keep players locked in from one spin to the next. At its core, Imagine Live Lucky Wheelionaire is simple. Player ...

The Gambling Commission has released its operator data for April to June 2025, offering a detailed view of how the UK gambling market performed in the first quarter of the 2025–26 financial year. The figures highlight continued momentum in online gaming, led by slots, while betting and retail segments experienced declines. According to the report, online Gross Gambling Yield (GGY) for the quarter reached £1.49 billion, up 2% compared with the sam ...

Imagine Live has been shortlisted for Live Casino Supplier of the Year at the upcoming SBC Awards, marking another high-profile recognition for the rapidly expanding iGaming company. The nomination follows a string of recent successes, including the launch of its flagship game show Dragon Fortune and its win as Best Newcomer at SiGMA Asia 2025. The SBC Awards nomination places Imagine Live alongside some of the most established names in the live ...

If you’re looking for a fresh take on live dealer Blackjack, Imagine Live might just have what you’re after. Their Blackjack tables blend familiar gameplay with smart upgrades that make the experience smoother, more realistic, and more player-friendly—especially if you like low stakes and dislike waiting around. Here’s a quick look at what you’ll find across their Classic, Gold, and VIP Blackjack tables: ...

The UK’s system of gambling harm prevention and support is set to undergo a major transition, as GambleAware announced its plans to wind down operations by 31 March 2026. GamCare, a key player in the delivery of gambling support services, responded promptly, offering praise for GambleAware’s long-standing efforts and confirming its own commitment to continue operating the National Gambling Helpline. With the introduction of a gambling statutory l ...

CreedRoomz had the privilege of being part of this prestigious event, acting as the official sponsor for the FTN Casino Supplier of the Year Award at the Ortak x BFTH Arena Awards 2025. The evening was full of excitement and recognition, but the spotlight shone brightly on Alea, the winner of the coveted award. This victory is a testament to Alea’s unwavering commitment to excellence and their remarkable contribution to the gaming industry. ...

The UK Gambling Commission (UKGC) is enhancing its approach to calculating and imposing financial penalties on gambling operators who fail to comply with regulations. As of July 10, 2025, the Commission has introduced several key changes to its penalty process, providing more transparency and clarity in how fines are determined. A significant update includes the introduction of a distinct seven-step process for assessing and imposing financial pe ...