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Playtech Strengthens Partnership with Norsk Tipping Through New Agreement

Posted on January 24, 2025 | 8:57 am
Playtech-signs-new-online-casino-games-agreement-with-Norsk-Tipping

Playtech has further solidified its relationship with Norsk Tipping by securing a new agreement to supply its online casino games to Norway’s national gaming operator. The latest deal follows a competitive public procurement process and reinforces a partnership that has been in place since 2017.

Under the renewed agreement, Norsk Tipping customers will gain access to Playtech’s extensive portfolio of casino games, featuring content from popular studios such as Origins, Quickspin, Rarestone, and Ash. This expansion aims to enhance the gaming experience by offering innovative content tailored to the Norwegian market.

Fredrik Sylvander, Commercial Director at Playtech, expressed enthusiasm about the extended collaboration, stating, “Playtech content has consistently proven to be very popular with Norsk Tipping’s players, and this new agreement is a testament to Playtech’s strength and focus in the online casino markets of Norway and the Nordic region. Over the years, we have worked with Norsk Tipping to gain a deeper understanding of the Norwegian online casino market and its players’ preferences. We are excited to have won this new public procurement to allow us to continue supplying our strong roadmap of content to Norsk Tipping’s players, with a strong focus on balancing great gaming experiences with responsible gaming.”

Lars Martin Ottesen, Product Manager Casino at Norsk Tipping, echoed similar sentiments, emphasizing the importance of responsible gaming and the role Playtech plays in their overall content strategy.

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Playtech's Continued Growth

This agreement aligns with Playtech’s broader strategy to expand its footprint in regulated markets. With operations in over 20 countries and a workforce of more than 7,900 employees, Playtech continues to be a major player in the global gaming industry. The company’s portfolio spans various gaming verticals, including sports betting, poker, live dealer games, and virtual sports.

Playtech’s commitment to innovation is reflected in its Playtech ONE platform, which integrates advanced responsible gambling tools, single-wallet functionality, and data-driven insights to provide a seamless gaming experience across online and retail channels.

Source:

, playtech.com, January 20, 2025.

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